Verona: “Verona in Love 2025” from 14th to 16th February

Three days of great magic: shows, music and entertainment. And also: creative craftsmanship, talks and food. Un a packed program of events that will involve the entire city with cinema in the morning, theater, open museums, guided tours, exhibitions and competitions. In Piazza dei Signori, shows, meetings and music with The Foolz, Francesca Cheyenne, the DJ sets Paolo Martini, Blue Mondays, The Lovers, Francesco Sole, Paolo Borzacchiello and many others.

“It's never too late to find love in Verona” the intervention of the beganthe councilor for culture Marta Ugolini presenting, together with the Councilor for Trade and Events Alessia Rotta, the 2025 program of Verona in Love, the event promoted by the Municipality of Verona for the Valentine's weekend. Verona, a city with a timeless atmosphere, has always been the ideal place to celebrate love. With its romantic alleys, historic squares and evocative views, the city of Romeo and Juliet returns to offer new and intense emotions with a very rich, varied and widespread programme of events.

"We have worked hard to structure a review that could be both attractive for visitors and emotional and engaging for residents and all citizens of Verona in the name of love for all. - specifies Councilor Marta Ugolini –. This year's edition features a varied cultural program, with concerts in the square, matinees in the cinemas, shows, awards and talks, letters and love poems in the open and closed spaces. Street artists in Cortile Mercato Vecchio and a large DJ set set up in Piazza dei Signori to make everyone dance. Attention therefore to different forms of expression and a space reserved for the components of the city's cultural offering, from independent cinemas to libraries, from Juliet's Club to civic museums.

For the first time, the event is promoted with the support of Destination Verona & Garda Foundation, which will focus the attention of the tourist markets for a review never so rich and stimulating, truly aimed at citizens of all ages. I thank all those who made this event possible, starting from sponsors and supporters., with special thanks to Studioventisette, partner of the Municipality in this new 2025 adventure".

"We continue a tradition that is yet to be discovered every year, thanks to the commitment to always increase and improve the quality of the events offered – underlines Councillor for Trade and Events Alessia Rotta –. A result that is the fruit of careful and timely preparation, which involved the categories, precisely to offer a review capable of stimulating the economic fabric of the city, through a long and engaging weekend of celebration. Participation is the distinctive feature of this Administration. I believe that the success of the events is a result that concerns the entire city and that for this reason must involve it in every part. A review set between innovation and tradition, with an intergenerational nature of the proposal".

Significant, as also highlighted by Councillor Ugolini, the active collaboration in the promotion made available by Destination Verona and Garda Foundation, a public foundation that contributed to the event this year and guarantees the promotion of all the initiatives through its own channels, amplifying their visibility at a national and international level.

Important news is the inclusion in the program of the poetry competition “I fall in love too, you know?” curated by ASD La Grande Sfida. But also the matinee film screenings in the various theaters of Verona that have an important tradition in the diffusion of cinematographic culture.

"Verona in Love 2025 – declares the President of Studioventisette Alessandra Biti – is much more than a simple event. Thanks to the synergy between public and private entities, This edition presents itself as a shared experience that embraces every aspect of culture and city life. This year we are really satisfied and proud, then, to present aan artistic program that makes this event increasingly important with big names from the world of art, music, literature and psychology. Because we will tell about love through all artistic and cultural forms and therefore we are very happy to host names like Francesco Sole and Paolo Borzacchiello who needs no introduction and other important names like Antonella Elena Rossi, Francesca Cheyenne and Paola Jacobbi. Saturday afternoon will be a wonderful appointment that will discover how young people, and especially young musicians, talk about love today. The protagonists The Foolz returning from XFactor and many young artists from Verona”.

2025 Review Program

From February 14 to 16, tourists and citizens will be welcomed by a program full of emotions, designed to tell love through culture, entertainment and tradition. The event, organized by the Municipality of Verona, will see its beating heart in some symbolic places of the capital of Verona, with a program of events that will involve the entire city. Love at the Center will have Piazza dei Signori as its stage, while Love Diffuso will see cultural and recreational initiatives spread throughout the neighborhoods, with events that will begin in the days leading up to the Valentine's weekend and will continue in the days that follow.

From the square of the Lords, the beating heart of the event, at the Loggia of Fra' Giocondo, passing through the Loggia of the Palazzo del Podestà up to the Courtyard of the Old Market, every corner of the historic center will be transformed into a stage dedicated to the thousand forms of love. A multifaceted and transversal event that embraces the city of Verona as many are the forms of love: and here in Verona, to evoke it will be the same number different artistic forms, such as music, cinema, words, writing, dance and art but also solidarity and sport. So many suggestions to live in a unique and immersive experience.

A program that involves the entire city

The 2025 edition of Verona in Love offers a rich and varied calendar of events. From concerts to artistic performances, from cultural talks to thematic itineraries, each activity is designed to enhance the city's heritage and make everything that is inside the very generous word love vibrate. Like every year, Verona in Love extends beyond the main venues of the city, transforming the entire territory into an open-air stage.

To further enrich the calendar, there are also the matinees at the cinema, guided tours, exhibitions and themed shows. Citywide, the museums, the civic libraries, the audiovisual center and the theaters will host exhibitions, entertainment activities and shows on the theme of love. Opera, dance, theater, poetry and photography will be the artistic languages ​​that will explore love in its various forms, creating a unique cultural experience. Unmissable, the “Letters to Juliet” reading marathon, organized by the Juliet Club. Among the novelties, it is worth mentioning the Exhibition at the Palazzo della Gran Guardia: “Human. Exhibition of the Prix Pictet international photography award”

But there will also be no shortage sports related initiatives who participates in the celebration of love with the three distances proposed by the Veronamarathon: the Romeo&Juliet Half Marathon: a unique half marathon, which winds through the streets of the city of love, offering an unforgettable journey among monuments and historical views; the Family Run: an event designed for families, who can have fun together, living a stress-free sporting experience; and the relay: a relay race that allows everyone to run in pairs, covering the half marathon route.

Live shows and concerts

The Loggia di Fra' Giocondo will be the heart of the music and live performances. Among the first events of the three days dedicated to love, the February 14th at 18:00 pm the Music of Love concert: an evening that combines the freshness of the High's Cool and the innovative elegance of the The Lovers, two bands from Verona who are conquering an ever-increasing audience with their unique style.

Space also at new love communications, with the appointment Music and Love 4.0. February 15th at 18:00 pm: an evening dedicated to the new generations will be held. The Foolz, Adriana, Clare and Numb, young artists from Verona, will entertain a dialogue on new ways of communicating love and one's feelings, in a talk that will feature Francesca Cheyenne and Alessandro Formenti. A journey between music and words, discovering their creativity with a performance accompanied by the story of their writing that will immerse us in young emotions with a modern and authentic language.

Following is an engaging dj set with Love&Vibes that will liven up the square, the visitors and the couples present until the evening. Among the protagonists: Blue Mondays and Paolo Martini. A look at tradition is a must with the event scheduled for February 16th at 18:00 pm: the Contrada Lorì concert, a popular orchestra of Veronese song, which with its genuine sound will offer a musical journey from the heart of the Veronese tradition.

Buskers in love

During the three-day event, The Old Market Courtyard will be the stage for nine street artists, who will bring their art and music on stage. Throughout the weekend, From Friday 14th to Sunday 16th February, from 11:00 to 13:00 and from 16:00 to 19:00, art and love will resonate in the heart of Verona. Every day, three different artists will come to animate and warm the heart of Verona.

Literature and love for others

Love for the written word will be celebrated through moments of reflection and presentations with the meetings of Parole d'Amore in collaboration with Feltrinelli Librerie, which this year will also host authoritative voices from the Italian authorial scene. There will also be space for book presentations in support of love for others and awareness. Among the first events scheduled is the presentation of Arcobaleno, a collection of unpublished stories, poems and illustrations, created by 25 authors from Verona to support ABEO (Associazione Bambino Emopatico e Oncologico) whose royalties will be donated to solidarity projects.

A very welcome guest, in the role of author, also Francesca Cheyenne, the well-known radio presenter and historic voice of RTL will present his book “We Had Long Hair”, taking the audience on a journey through the feelings and transformations of an entire generation. The journalist and transmedia expert Tiziana Cavallo will be in conversation with the writer.

Among the authors who will be speaking in the Fra' Giocondo loggia, there will also be Francesco Sole, producer, writer, TV host and influencer, who will present the book "The man who wanted to understand love". And again, the clinical psychologist and criminologist Antonella Elena Rossi with “I'm here for love”. Paul Borzacchiello, one of the leading experts in linguistic intelligence and communication, will present his latest novel “From now on”. Finally Paola Jacobbi with the book “Luisa”. Strong-willed, brilliant, against the grain. The novel of the first great Italian entrepreneur: Luisa Spagnoli.

Artistic performances and dance

Piazza dei Signori will also be the stage for exciting live performances. From neoclassical dance with dancers Elisa Cipriani and Luca Condello who will propose original choreographies to the Icey Dance Studio dance school with flashmob and hip hop.

Special initiatives

Selfie with Love: a red heart in the center of Piazza dei Signori, with the large installation of the LOVE sign as a scenic landmark, ideal for immortalising romantic memories, It will be the symbol of this edition, from where many of the events planned in the square will also start.

It's still, the long-awaited return of Bacio da Cinema on Saturday 15 February at 16:45 pm: a unique experience to recreate the most famous kisses in the history of cinema, with exclusive prizes for the most emotional kiss. Love in flight will instead be the protagonist on Sunday 16 February at 16:00 pm, during which visitors will be able to let their love fly using biodegradable balloons, which will be launched into the sky in a symbolic and choral moment.

Creativity and romantic atmosphere then come together in the Riflessi d'Amore contest, organized in collaboration with Confcommercio Verona, Corporazione Esercenti Centro Storico and Confesercenti Verona. This initiative once again invites the city's merchants to create romantic-themed shop windows, awarding a prize to the most original and evocative. The awards ceremony will take place under the suggestive Loggia di Fra' Giocondo, during an evening dedicated to valorizing the talent of the commercial operators who make Verona even more welcoming and magical during the Valentine's Day period. Up for grabs is an exclusive prize dedicated to relaxation and well-being.

Among the new features is also the initiative involving Veronese restaurateurs. A Taste Of Love aims to spread the culinary tradition of Verona, linking it to Valentine's Day and love. Restaurateurs will be able to join by promoting their menu or their initiatives related to the Valentine's weekend on the Verona in Love channels.

Voluntary love

The Loggia di Fra' Giocondo will once again be the beating heart dedicated to solidarity, where local volunteer associations will be able to share their stories and promote their activities. This space will host thematic talks: meetings that highlight the value of solidarity and commitment to others; workshops: activities that will involve the public, promoting solidarity within the community and offering fundraising opportunities useful for supporting solidarity projects and getting to know the work of local organizations. This section, called Voluntary Love represents the most altruistic side of love, combining creativity and social commitment in a unique and evocative context.

Hands of love & made with heart

From February 14th to 16th, Verona will host an enchanting handmade and craft market, a unique opportunity to discover original creations and unique pieces made by local artists and artisans. The market will be held in the suggestive Loggia Fra'.

Giocondo and in the loggia of the Palazzo del Podestà, historical places that will provide the backdrop to ceramic objects, jewelry, clothing, accessories and decorations made with passion and mastery. An unmissable opportunity for a special gift or to enrich your home with a touch of authenticity. The market will be open during the event from 11:00 to 21:00.

Love at the center, The program of the three days in Piazza dei Signori and Loggia di Fra' Giocondo

FRIDAY FEBRUARY 14

Fra' Giocondo's Lodge: music and entertainment

It starts at 18:00 pm with the inauguration with the authorities, then moving on to music for an aperitif and an evening to be fully experienced.
We start from the center, from the heart of Piazza dei Signori with gospel music. The protagonists are Gospel Singer Tribe, who will bring part of their repertoire and their energy on stage. “Tribù Gospel in Love”, a special event that will see the participation of 25 elements.

Among the first events of the three days dedicated to love, The Love Dance International evening starts on February 14th at 18:30 pm with High's Cool and The Lovers. High's Cool are an Italian electronic duo composed of producers Secondomè and Keith Rich. Their music explores a distinctive sound that blends 00s dance music with electronic influences inspired by artists such as Daft Punk, Empire of the Sun and Tame Impala, incorporating a new wave style into the vocals. The explosive disco selection of The Lovers, a DJ duo from Verona, which will propose the classic "Back to Back"With their console they made half of Verona dance at the main city festivals, bringing the public closer to the timeless charm of vinyl.

SATURDAY FEBRUARY 15

Fra' Giocondo Lodge: talk, music and performance

The events of are back again in this edition Words of Love, the space dedicated to talks and books, which this year will also host authoritative voices from the Italian authorial scene. Among the first scheduled events, at 11:00 there will be the presentation of Arcobaleno, a collection of unpublished stories, poems and illustrations, created by 25 authors from Verona to support ABEO (Associazione Bambino Emopatico e Oncologico) whose royalties will be donated to solidarity projects.

ABEO is a non-profit organization dedicated to supporting children and adolescents affected by cancer diseases, as well as their families. The association offers psychological, educational and social support, promoting an empathetic and listening environment. ABEO works to improve the quality of life of young patients, helping them overcome emotional and physical difficulties related to the disease, and promoting their social integration.

At 12: 00, For the Words of Love review, the presentation of the latest work of will take place Paola Jacobbi, journalist and film critic for over thirty years for various publications, including Epoca, Panorama, Gioia, Canale 5 and Ciak, Vanity Fair. She is currently Entertainment Editor at Glamour. The title: “Luisa”. Strong-willed, brilliant, against the grain. The novel of the first great Italian entrepreneur: Luisa Spagnoli.

All 15:30, a very welcome guest too Francesca Cheyenne, the well-known radio presenter and historic voice of RTL will present his book “We Had Long Hair”, taking the audience on a journey that, through the feelings of three women, tells the transformations of an entire generation with an eye to the future. Francesca Roveda, known as Cheyenne since she worked at Match Music as a vee jay, graduated in History of Theater and Entertainment at the Faculty of Letters in Padua. She was a television host and is currently a radio speaker for RTL 102.5. She published Generazione MM. Storia di una gioiosa anarchia televisione (2014), written with Michele Michelazzo, and collaborated, with Massimo Fini and Eduardo Fiorillo, on the writing of Massimo Fini è Cyrano contro tutti i luoghi cliché. Tiziana Cavallo will present the meeting, a journalist who has always been active in the world of communication, especially in new media with particular attention to storytelling methodologies, including in transmedia form.

At 17:00 pm the appointment is with the talk “Musica d'amore 4.0. How the new generations tell love through words, notes and contaminations”.

It will be an opportunity to see two generations face to face, where young artists will interact about love with Francesca Cheyenne and Alessandro Formenti, musician and artistic promoter with the artistic direction of various events and music festivals. Protagonists: The Foolz, Adriana, Claire and Numb. The Foolz, fresh from the latest edition of XFactor, return to Verona in Love after last year's closing performance. The rock quintet, all from Verona, will tell their story and their vision of love, through dialogues and notes.

Among the guests also Adriana, a young artist from Verona, singer-songwriter, choreographer and dancer. In 2019 the first single, followed by a series of victories in contests and competitions. Lastly, last summer, participation in the Stziget in Budapest. Clare, a young artist from Verona born in 2000 who recently collaborated with the Teatro Modus in Verona, playing and singing in the show entitled “Breve come l'Alba”. Numb, an artist from Verona with an alternative attitude, who with his authentic and visceral sound knows how to tell love in its most complex facets.

Lords Square DJ set

From 18: 30 the protagonist returns to be music, with a Dj set and will enliven the loggia and Piazza dei Signori until the evening. Love&Vibes will see the console Blue Mondays with their vinyl sound, ranging from funk to Italo Disco. Next up, a DJ who made house history. Paolo Martini will be livening up the square until 23pm.

Piazza dei Signori: the protagonists are dancing and cinematic kisses

In Piazza dei Signori, dance will be the protagonist from the afternoon onwards. From 16:30 pm appointment with “I Love Dancing” with dancers Elisa Cipriani and Luca Condello. Two performances, on the notes of two great musical classics. The sky in a room, romantic pas de deux with Elisa Cipriani and Luca Condello danced to the tune of the song in the version performed by Gianna Nannini ft Gino Paoli. Assassin's tango will instead be a pas de 4 with the students of the Connected Dance College, on the soundtrack of the famous film Mr. & Mrs. Smith.

All 16:45 another unmissable event, that of the Cinema Kiss, an exciting and suggestive occasion to show your love by replicating the most famous cinema kisses. The most beautiful and the most romantic will be rewarded with a surprise to be experienced.

SUNDAY 16 FEBRUARY

Piazza dei Signori: the protagonist is dance, activities and readings for children and love in flight

All 11:00, the appointment is with the reading for the little ones, with the section “Great loves for little readers”.

A morning of reading aloud, thanks to the association In giro leggere which wants to unite workshops that combine music, reading and fun, especially for children, but also for mothers, the elderly, disabled people and anyone want to approach the world of books in a completely alternative way. For the occasion there will be the extraordinary participation of the Queen of Hearts.

At 12:00 I Love Dancing, dance returns to the forefront at the heart of the event. On the notes of Can't help falling in love, Elisa Cipriani and Luca Condello will dance to the passionate notes of Elvis in the arrangement by Michael Bublé. Dance will also be the protagonist in the afternoon, thanks to the Flashmob organized at 15 pm from the Icey Dance Studio dance school which will liven up the square with the choreography and energy of the hip-hop style starting from the heart and the word Love in the centre of the square.

At 16:00 pm the appointment with Love in Flight. Visitors will be able to let their love fly through biodegradable balloons, which will be launched into the sky in a symbolic and choral moment. A moment of high visual and choreographic impact, which will make everyone feel like protagonists.

Loggia di Fra' Giocondo: talk and music protagonists

For the review Words of Love, at 15:00 pm, guest Antonella Elena Rossi. Clinical psychologist, criminologist and pedagogue, expert in effective communication and neurolinguistic programming. Regular guest on Rai1 at Storie Italiane. Speaker on Radio RID every Thursday with her “psicoperle”. She has collaborated with the universities of Verona, Padua and Venice and has been a consultant for ASL 22 of Verona in the wellness project involving nursery, elementary and middle schools. Author of numerous publications, on the stage of Verona in Love will present his latest “Sono qui per amore”.

All At 16:30 pm it will be Francesco Sole's turn, who will present his book to the public: "The man who wanted to understand love". Francesco Sole was born in Modena in 1992. A writer and influencer, he made his debut in bookstores with Stati d'animo su foglie di carta (2014), which immediately became a sensational publishing phenomenon.

We continue at 17:30 pm with Paolo Borzacchiello, among the leading experts in linguistic intelligence and communication, will present his latest novel "From now on", published by Mondadori. Through the story of the protagonist Leonard Want, the greatest profiler in the world, the novel addresses the theme of personal transformation and the power of words.

Verona in Love rediscovers the music and folklore of Contrada Lorì. Starting at 18:00 pm, a musical journey from the heart of Avesa, Verona, with love and passion! Driven by Roberto Rizzini, this unique group of food, wine and music lovers has earned over the years the title of the popular orchestra of Veronese song. With two albums already under their belt and new tunes on the way, their genuine and free sound has made its way through the squares and taverns, enchanting every audience along the way. It's much more than a band: it's a sensory experience that you can taste with every note and live with every heartbeat.e.

Spreading love

The city's initiatives for Valentine's weekend

Literature and Awards

It's back again this year, on the occasion of Valentine's Day, “Letters. Dear Juliet Award for the most beautiful letters of 2025”, curated by the Juliet Club, which will be held on Friday 14 February at 18:00 pm in the foyer of the Teatro Nuovo.

Among the poetry competitions on Friday, also “I fall in love too, you know?” at the Teatro Stimate. Among the cult moments of the lovers' weekend, always curated by the Juliet's Club in collaboration with the Civic Library, also at the reading marathon of the most beautiful love letters to Juliet and other characters. The event, which will be held on Saturday 15 February at 17:00, will give participants the opportunity to personally respond to letters addressed to Juliet.

At the Movies with Love – Love Matinèe

Numerous film screenings will characterize the Valentine's weekend. At the Cinema Teatro San Massimo, there will be several screenings, both morning and evening. Among the titles: “Le occasioni dell'amore” and “L'invenzione di noi due”.
At the Cinema Teatro Santa Teresa, meetings with the directors and screenings of “Un anno in Lessinia” by Alberto Brizzi and “L'invenzione di noi due” by Corrado Ceron. Among the matinees, the screening of “Past Lives” by Cèline Song at the Kappadue cinema.

Exhibitions and Museums

Verona becomes the protagonist of thethe only Italian stop of the tenth edition of the Prix Pictet, one of the most prestigious international photography awards dedicated to sustainability. Twelve extraordinary photographers tell, through their works, the challenges of humanity: migrations, inequalities, conflicts and environmental impacts. The exhibition, hosted at the Palazzo della Gran Guardia (from 8 February to 2 March 2025), is a unique visual journey that combines art and reflection on global issues of crucial importance. The Valentine's weekend will also be a unique opportunity to discover the suggestive Juliet's House with the special ticket "pay for 1, enter 2".

And again, the guided tours of the Natural History Museum and free guided tours of the Achille Forti Modern Art Gallery, which offers, in the permanent collection, the Mario Merz exhibition, “The number is a living animal” and “CONTEMPORARY NON-STOP. The breath of nature”.

At Il Meccanico in via San Vitale, the photographic exhibition “Nontiscurdardimè”; at the Natural History Museum, the exhibition by Samuele Drago “On the Trail of Orpheus”, while the Achille Forti Gallery of Modern Art hosts, until February 23, 2025, the painting by Eliseo Sala Pia dei Tolomei, Guest Outside the Municipality and “Soundborders” by Jacopo Mazzonelli and the exhibition Passions and Visions: Paths from History”.

Among the exhibitions in the city, also “Images of Terracotta”. Organized by the Civic Museums of Verona in the seat of the Archaeological Museum at the Roman Theatre. Set up in the room dedicated to temporary exhibitions, the exhibition, curated by Margherita Bolla, reveals some of the 380 terracotta figurines preserved at the Archaeological Museum and usually not on display to the public. Juliet's House will host the exhibition by Fausta Piccoli, Romeo and Juliet. The meeting, the kiss. Illustrated postcards of the twentieth century, and that by Samuele Drago "On the trail of Orpheus", in addition to "Romeo and Juliet" by Cosroe Dusi. Furthermore, from February 14 there will also be a new installation on the fourth floor with “Venus and Mars playing chess” by the Padovanino school.

Theatre and Opera

In Sala Girelli, in via dei Mutilati, on Friday 14 February at 19:00 the “Special Opera Concert of San Valentino” will be held curated by Opera Production&Events. Casa Shakespeare will also be a protagonist of the lovers' weekend, offering the following events from Friday to Sunday: Teatro Satiro Off “Romeo & Juliet in double language”.

Paths of Love

Guided tours at Palazzo Erbisti, organized by the FAI Giovani Verona Group in collaboration with the Academy of Agriculture, Science and Letters and the Municipality's tourism office. Extraordinary opening, with guided tour of the archaeological area of ​​Corte Sgarzerie. Visits that will involve the entire city, a UNESCO heritage site. Organized by the IAT Verona tourist office and the Municipality of Verona - Culture and Tourism Area, the visit consists of a pleasant walk with an authorized guide who will talk about the history of the city and its treasures, including the Arena, Porta Borsari and Piazza delle Erbe, to discover the historic center, a UNESCO heritage site.

On Valentine's weekend, there will be the possibility to also visit the Maffeiano Museum, founded by the will of Count Scipione Maffei in the heart of Verona with the aim of creating a place dedicated to the protection and valorization of archaeological finds. Finally, all to be discovered, “The Underground Verona”. A complete and fascinating itinerary that leads to the discovery of the main archaeological areas of Verona. The route includes a visit to the archaeological area of ​​Via San Cosimo, the Cryptoporticus of Corte Sgarzerie and the Roman Villa of Valdonega: three extraordinary sites, which offer a fascinating immersion in the underground history of the city, between underground routes and testimonies of a past full of surprises.

The complete calendar and times of shows and visits on www.veronainlove.it

In this enchanting setting, Verona in Love becomes an unmissable and composite event, exciting and engaging, necessary to underline how love is a multifaceted experience, capable of embracing multiple forms and manifestations. The city of Verona, immersed in the romantic atmosphere of its historical places, is preparing to celebrate love in all its wonderful facets.

To stay updated on upcoming events, we invite you to follow the official website of the event and our social channels: www.veronainlove.it | FB @veronainloveofficialpage | IG @veronainlove_