Milano: the new edition of “Run For Inclusion” is presented, the non-competitive race that celebrates the uniqueness of each individual and the importance of the values ​​of inclusion.

It took place this morning at the Alessi Hall of Palazzo Marino the official presentation of Run For Inclusion 2024, the non-competitive race sponsored by the Municipality of Milano and conceived by Uniting Group, which celebrates the uniqueness of each individual and the importance of the values ​​of inclusion, sustainability and outdoor sports.

The initiative, after last year's edition which involved over 15 thousand people, will return on the weekend of September 21st and 22nd in the heart of Milano. Two days full of events, with the inauguration at 14pm on Saturday 21st of the “Village Run For Inclusion”, which will also enliven the Arco della Pace this year thanks to numerous initiatives.
The departure of Run is instead scheduled for 10am on Sunday 22nd September, always at the Arch of Peace of Milano.

Even this year Participants will receive a special race bib, customizable with your own message and symbol of freedom of expression and the values ​​that characterize the event. Also confirmed is the one-of-a-kind 7.24km trail, a distance that represents the promise of a constant commitment to the issues of inclusion and sustainability, 7 days a week, 7 hours a day.

"Milano confirms its position at the forefront of the fight against all types of discrimination – declared the Sports Councillor Martina Riva –. After the success of the past editions we are happy to host Run for Inclusion in the streets of our city again this year. It is a sporting event that has become a symbol of the values ​​of inclusion, sustainability, respect for diversity and which every year allows us to reflect on the importance of lifestyles and sporting activities”.

“Organizing an event like Run For Inclusion for the third consecutive year represents a source of pride for Uniting Group and a truly valuable achievement. It means having won the greatest challenge, that of having kept the attention high on fundamental values ​​such as inclusion and sustainability and having done so consistently over the last three years, thus raising awareness among an ever-increasing number of people – says Nicola Corricelli, Chief Culture & New Business Officer of Uniting Group –. We are talking about essential pillars to shape our future and concrete actions are increasingly necessary from each of us. In this sense, to demonstrate our commitment to the founding values ​​of the event, this year we have decided to concretely support the projects of our partner non-profit associations, donating to them the entire proceeds from online registrations and a fixed fee for each Running Crew".

Less than two weeks from the event, many have already decided to embrace the initiative, such as the Italian singer-songwriter, presenter and activist Jo Squillo, always close to these values ​​and official godmother of the event.

The presence of some of the most important Italian non-profit associations has been confirmed: AGPD – Association of Parents and People with Down Syndrome, AISM – Italian Multiple Sclerosis Association, Auser Milano, Fondazione Libellula, Pane Quotidiano, Sport Senza Frontiere, Still I Rise and UICI – Italian Union of the Blind and Visually Impaired Milano.
A large area inside the “Village” will be dedicated to them, where interactive workshops will be organised for adults, children and teenagers.

The two-day event will also see many initiatives promoted by the brand partners, shows curated by the Festival delle Abilità featuring the Brigata Brighella and the dance company Uguamente Artisti and a pre-Run workout curated by DoFit.
Furthermore, on the evening of September 21st, the Arco della Pace square will come alive with Music For Inclusion Let's Jam by Open Stage: a big party open to everyone, to have fun and dance together to the rhythm of the music of emerging bands and young singers.
The initiative will be, also for this year, Presented by RDS 100% Great Successes and supported by a Media Partnership with the Hearst Italia Group, with the magazines Runner's World, Men's Health and Cosmopolitan.

ATM, furthermore, as a Technical Partner has completely branded a Sirietto tram which will be touring the streets of the city in the coming days to promote the initiative, in addition to a communications campaign with spots and posters in subway stations and at surface transport shelters.

Numerous brands are also involved, starting from the main sponsor Crédit Agricole Italia, the sponsors Gruppo Felsineo and Citroën, the technical partners, Adidas, Altromercato, Lete, MT Communication, Powerade, Reckitt, Sharingbox and SporLab Milano, the community partners Comehome and University Network and the participation of “Fai posto al cuore”, a campaign promoted by Bristol Myers Squibb. The collaboration with Confcommercio has been confirmed again this year Milano.

“We are pleased to announce the renewal of our partnership with Run For Inclusion, a wonderful initiative that we have supported since the first edition because we support and embrace the same values ​​that this race intends to promote: inclusion, diversity and equity. As we did in 2023, this year too the our commitment continues through collaboration with other partner companies of the project, with many activities and entertainment, so that this is not only a weekend of sport and leisure, but above all an opportunity to educate and raise awareness on important issues such as respect for diversity – says Massimiliano Montefusco, General Manager of RDS.

“The Crédit Agricole Group in Italy is thrilled to be the main sponsor of Run For Inclusion, an event that deeply reflects our corporate values ​​and our commitment to a more equal and inclusive society. For us, diversity is not only an asset to be enhanced but also a fundamental lever for economic and social development. As Crédit Agricole, we are aware of the active role we play in building a better future for this reason we are committed to creating inclusive work environments by promoting human resource management practices that value differences. A more inclusive society is certainly a stronger and more prosperous society.” said Antonella Salvatori, Head of Group Human Resources at Crédit Agricole Italia.

On the site you can register and find all the information and updates for this new edition. Family packages also available and a reduced ticket for children aged 6 to 12 and seniors aged 65 and over.

Participation will entitle you to a special race pack with the official Run For Inclusion T-shirt, signed this year Adidas, the customizable bib and many gadgets from the event's partners.

It will be possible to register and collect the race pack also at 'Village Run For Inclusion', Saturday 21 September from 14pm to 19pm and Sunday 22 September from 08am until the start of the race.
Each participant, at the same time as registering for the race, will have the possibility of making a free donation to one or more associations actively involved in this third edition.

Also this year it will be possible to register as Running Crew, a special participation modality for companies, designed to create a team building experience with social implications.

Run For Inclusion is an event conceived, designed and managed sustainably according to ISO20121 standards. All aspects of the project have therefore been taken care of with the utmost attention in order to ensure full compliance with sustainability standards provided for by the certification and minimize the negative environmental impact of the event.

This confirms the great attention paid to the founding values ​​of the event by Uniting Group, which, starting this year, will also concretely support the projects of the partner associations, donating to them the entire proceeds from online registrations and a fixed fee for each Running Crew (the amount will be divided equally between the eight partner associations – info in the “transparency” section on the website: https://runforinclusion.com/).