Farnesina: Tajani at the presentation of the “107th Giro d'Italia. The Italy that runs”.

The Vice President of the Council and Minister of Foreign Affairs and International Cooperation Hon. Antonio Tajani took part in the presentation of the "107th Giro d'Italia. Italy that runs“, which took place today at the Farnesina.

The Deputy Prime Minister highlighted as "sport strengthens Italy's reputation abroad, contributing to the economic and social growth of the country thanks to the attraction of tourist flows and investments, thus enhancing the territory“. The Giro d'Italia, continued Tajani, “it also represents abroad the image of a country that is racing towards new goals".

To follow, the President of RCS, Urbano Cairo, observed that “the Giro is a great sporting event and an important showcase for the promotion of Made in Italy: this recognition elevates the Giro to the role of Ambassador of Italian sport abroad and confirms the closeness of the Institutions to the Corsa Rosa".

Also speaking at the presentation of the Giro d'Italia were the President of ICE-Agenzia, Matteo Zoppas, the President of Confindustria ANCMA, Mariano Roman and, representing the companies sponsoring the Giro, the CEO of the Manifattura Valcismon – Castelli Group, Alessio Cremonese. Exceptional witnesses were the Italian champions Tatiana Guderzo and Diego Gastaldi.

The presentation of the Giro d'Italia (Turin, 4 May – Rome, 26 May), now in its 107th edition, is part of the intense integrated promotional activities that the Farnesina implements in Italy and abroad (with over 11.000 initiatives carried out by the MAECI network in 2023 alone), in synergy with all the actors of the Italian System, at the service of growth diplomacy.

The event was also an opportunity to announce the new communication campaign which, in collaboration with the ICE-Agency, this year will also focus on the elements of innovation, technological research and environmental sustainability, on aspects related to health and nutrition, as well as on inclusiveness, as cycling is a sport for everyone.

At the end of the event, the Vice President of the Council Tajani presented a scroll and a plaque to President Cairo to award the "Giro d'Italia" with the title of "Ambassador of Sports Diplomacy", highlighting how sport is an instrument of peace. President Cairo, in turn, presented the Minister with a personalized pink shirt.