CHANGE LANGUAGE

Sicily, expensive flights. Aricò: “More than 250 thousand views in 36 hours on social media for the promotional video”

The Sicilian Region has created a video to publicize the measures that, from December 7 to January 6, will allow Sicilians born or resident in Sicily to obtain discounts and refunds of 50% on the cost of their flight ticket

Sicily, expensive flights. Aricò: “More than 250 thousand views in 36 hours on social media for the promotional video”

The communication campaign against high flight prices has started online. The Sicilian Region, through the Department of Infrastructure and Mobility, has created a video to publicize the measures that, from December 7 to January 6, will allow Sicilians born or resident in Sicily to obtain discounts and refunds of 50% on the cost of their plane ticket. The video, presented during last Thursday's press conference on the decree "Stop expensive Christmas flights 2024", shows some of the most suggestive views of the Sicilian naturalistic panorama, including the salt pans of Trapani, the Valley of the Temples of Agrigento and Etna, with the voiceover of the actor Luca Ward who recalls the famous distinction between "Sicilians of the rocks and Sicilians of the open sea", coined by the historic director of the Giornale L'Ora, Vittorio Nisticò, and then taken up by the writer Andrea Camilleri.

Sicilia, caro voli. Aricò: "Più di 250 mila visualizzazioni in 36 ore sui social per il video promozionale"

«In just over 36 hours – comments the Councillor for Infrastructure, Alessandro Aricò – the video has reached more than 250 thousand views on social channels. A very positive and encouraging result, because with very low distribution costs, compared to a traditional advertising campaign, we are managing to reach a large portion of the public. We hope that the video will continue to be shared and that it will go viral. I hope that it will also be picked up by television news outlets, so as to allow as many Sicilians as possible, born or resident on the Island, to take advantage of the measures that the Region has put in place to facilitate their return home and thus be able to spend a peaceful Christmas with their families».

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