Naples, a new format designed for young people and their aspirations is starting: Next generation

Naples, a new format designed for young people and their aspirations is starting: Next generation

next generation is a format transmedia di 5 bets which will start on 24 November 2022 and will end with a final party (scheduled for 29 December) done with young people and not for young people.

Organized byDepartment of Labor and Youth Policies, with the scientific direction of Societing Lab in collaboration with the Youth Observatory, the format enjoys the Sponsored by Rai Campania and will be conducted together with prestigious media partners such as Republic, MoreTV e Videometro.tv.

The format was designed to involve not only "traditional" media; the campaign will be carried out with digital means of communication in the awareness that the new generations are very distant, in terms of codes and languages, from the institutional world. Considering the communication environments closest to young people, it was decided to start from Twitch, the well-known streaming platform that has enjoyed great success all over the world in recent years.

Even in ItalyBy now, the audience and active streamers are numerous: they are beyond 12 million the channels and beyond 6 billion the spectators. By putting direct communication between user and content creator back at the centre, Twitch has achieved great success, especially among young people.

With this communication action the Department of Youth and Work is starting an awareness campaign aimed at bringing the municipal administration closer to the real needs of young people Napoli in the belief that too often institutions are unable to intercept the tensions, dreams and desires of the young generations.

Starting from these reasonings, it was decided to focus on an influencer trying to re-signify their function, not just looking at vanity metrics (number of like e follower on social media), but aiming at the real impact that these well-known personalities can have on their peers (and not only).

The episodes of the format will see councilor Chiara Marciani to interview five young people Neapolitan who have emblematic stories to tell and which can indicate precious escape routes towards a renewed vision of the City. How do young people imagine the Naples of the future? What would they like to see implemented for them? The format aims to create, through the internet, an opportunity for dialogue and discussion between young people and the Public Administration and imagine a Naples that knows how to go beyond stereotypes and oleographies, that welcomes and knows how to give voice to the next generation.

For contacts: caterina.cirillo@societing.org

tel. 3922613929

Info on the event: land interviews, conducted by the Ass. Chiara Marciani, will be broadcast - starting from Thursday 24 November 2022, every Thursday, from 16pm to 18pm - live on the Twitch channel https://www.twitch.tv/chiaramarciani and in crossposting on the social profiles of the Partners (Repubblica and MoreTV).

The guests:

Mattia Barbarossa – 24 November 2022:

Neapolitan, he is the youngest entrepreneur in the aerospace sector in the world. Nominated by Forbes between 100 under 30 most promising in Italy is the founder of Sidereus Space Dynamics, a startup that has developed a space transportation system for small satellites, with extremely low access costs, financed by the US incubator I2C of University of Alabama. Among the objectives declared by Sidereus is the "democratization" of space with an accessible and economical transport service.

Carola Moccia (La Niña) – 1 December:

Young Neapolitan singer and multi-instrumentalist who made his musical debut in 2019. Until the 2018 she travels in search of herself in music, singing, writing, art and theater. La Niña is a singer and performer who, by her own admission, writes and survives in Naples. In her videos she offers a sensual and mature aesthetic that goes well with her deep, hypnotic voice.

Egidio Cerrone (Puok) – 7 December:

He defines himself as a storyteller of good food; Egidio Cerrone is also known by his pseudonym Puokemed since in 2013 has opened a blog, “The Adventures of Puok and Med”. Neapolitan entrepreneur from 2016 he is the founder and partner of Clan, take away sandwich restaurant with two locations in Naples, and since 2017 he is the founder and partner of Fatelardo, creative agency serving food.

Sara Penelope Robin (Actress and Content creator) – 15 December:

Graduated from Crescenzo Autieri's Behind the Scenes theater school, Sara Penelope Robin is a very young actress and content creator who studied acting, singing, diction and dance for the theater. Through a direct, irreverent and sensual approach she uses social media as a tool to talk about problems and stereotypes that still die hard. New communication environments but also new ways of expressing oneself and describing talent.

Sabrina Efionayi (writer) – December 22:

Young writer, second generation Nigerian, born and raised in the province of Naples. student in Digital and communication cultures at the Federico II University of Naples, has always been interested in the issues of discrimination, racism and social inequalities. You have published three novels for Rizzoli, "Over” (2016)ABOUT US 2 " (2016) is "#TBT Back you don't come back" (2017). His story is in the pages of the book "Goodbye, see you tomorrow" (last year's literary phenomenon) and in the podcast History of my name, Manufactured by middle chora.

 Final event interview with DADA – 29 December:

The last interview will be done during the concert Gaia Eleonora Cipollaro, in art Dadà. The young singer-songwriter combines Neapolitan culture and world music with club and electronic influences, finalist and phenomenon of this edition of XFactor 2022.