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Rome, Lino Banfi becomes testimonial of the Carabinieri's anti-fraud campaign for the elderly

The Carabinieri has launched a new communication campaign to protect the elderly from scams, creating an advert and involving the "grandfather of Italy" or the famous Apulian actor Lino Banfi as a testimonial. Furthermore, a poster has been created which will be displayed in all barracks, parishes and meeting places for the elderly, as well as a foldable booklet to be distributed to citizens.

Rome, Lino Banfi becomes testimonial of the Carabinieri's anti-fraud campaign for the elderly

The Carabinieri pays particular attention to vulnerable subjects, Between to which the elderly, always more fragile in the face of the pitfalls of modernity.

For some time now the Institution has taken effective initiatives to protect them, above all in relation to scams: un an increasingly widespread and current phenomenon, that targets vulnerable people, leaving indelible marks on them. In addition to the economic damage and psychological trauma of the invasion of one's domestic space, victims sufferIn fact, also the sense of guilt of having been deceived.  Fraudsters take advantage of the emotional sensitivity and physical fragility of the elderly to gain their trust, using the most disparate methods.

In this context, the Corps has decided to launch a direct communication campaign to the part of the population most affected by this type of crime, with the aim of strengthening prevention and increasing the social reassurance function.

The testimonial of the campaign is the famous actor Lino Banfi, who, for the profound esteem he has for the Institution and for his particular sensitivity towards issues of legality, He immediately showed himself available, with the great generosity that characterizes him, to play this very important role.

The choice of the "Grandfather of Italy" è was inspired by need e from the desire to get even closer to the elderly, with the main aim of directly and effectively transmitting useful advice to protect yourself from scams. this the actor immediately accepted the invitation of the Carabinieri.

In the commercial, What will be spread on the Army's social platforms and in the media, Lino Banfi and the Station Commander of the neighborhood where he lives warn viewers against scams.

During a dialogue with "his" Station Commander, banfi, With the'unmistakable style that distinguishes it, tells about some of his acquaintances who have been scammed, then leave the scene to the Marshal of the Corps which urges the public to pay maximum attention and contact the Carabinieri with confidence by calling 112 NUE.(Single European emergency number).

The commercial ends with an invitation to consult the site Carabinieri.it, In which The main types of scams and how to recognize them are illustrated. THE techniques adopted by scammers, in fact, however subtle and imaginative, have recurring patterns: identifying them is the first step in defending yourself.

In addition to this initiative, is a poster has been created which will be displayed in all barracks, in parishes and meeting places for the elderlyas well as a foldable brochure to be distributed to citizens. In a clear and simple way, Here are some tips to avoid falling victim to scams, including: be careful about opening the door to strangers, be wary of appearances, limit confidence on the internet.

The absolute protagonists of the force's social reassurance mission are the Carabinieri stations, which communities live in, representing ever-present and reliable points of reference.

And that's why the Station Commanders:

they carry out training meetings in places of worship, at municipal offices and care/recreational facilities for the elderly, with distribution of information leaflets;
they maintain contact with the directors of credit institutions and post offices, to share information on suspected cases;
develop collaborations with local media and institutions to raise public awareness.

Roma, Lino Banfi diventa testimonial della campagna anti-truffa per anziani dei Carabinieri

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