YESMILANO, the new campaign that promotes Milano in the United States

YESMILANO, the new campaign that promotes Milano in the United States.

The bond of Milano with the design also celebrated in the United States of America. The campaign has started and will be on air throughout the month of July in the main cities of the USA, New York, Miami, Atlanta, Boston, Chicago, Los Angeles, San Francisco. Yes Milano which declines the concept "Milano Home of Design”, inaugurated last year Milano Design Week.

The new promotional campaign for the Lombardy capital, aimed at an audience of American travellers, was born from the collaboration of Milano&Partners, the agency created by the Municipality of Milano and by the Chamber of Commerce of Milano Monza Brianza Lodi, with Visa, one of the world leaders in digital payments, which joins the twenty-six existing partners.
The goal is to strengthen the energies and positioning of Milano as a sustainable destination for tourism, also through the possibility of using digital payment tools once you reach your destination. The city is told, mainly to a target of young people and digital natives, through a series of guides that range through over 80 neighborhoods, where they can live experiences made unique by the design elements that shape and characterize the Milanese lifestyle.

“We are excited to begin the collaboration with Milano&Partners with an initiative that brings the United States closer to Milano, a city that is doing a lot to increase the use of digital payments and thus make the experiences of tourists and citizens increasingly simpler and safer. We are convinced that this partnership will contribute to promoting not only tourism in the Lombardy capital but also the activities of the related industries, companies and SMEs, also in light of the appointment with the Winter Olympics in Milano-Cortina of 2026” he declared Stefano M. Stoppani, Country Manager Visa.

“With this campaign we mark another important milestone in the promotion of our city as an international hub. Reaching the American market, using the key of design, will help us consolidate the Milanese style and increase its attractiveness, especially among those who are looking for innovative and sustainable tourism, as well as destinations capable of promoting creativity and the expression of young talents, like Milano knows how to do it” said the Tourism councilor Martina Riva.

Milano&Partners is the official agency of the City of Milano created by the Municipality of Milano and by the Chamber of Commerce of Milano Monza Brianza Lodi to catalyze the city's energies and to strengthen its positioning as a sustainable destination for tourism, for foreign direct investments and to welcome the best international talents and start-ups also through the use of the Yes brandMilano for the development of communication campaigns and special initiatives in partnership with the city's institutional stakeholders, companies and business organisations.