La Spezia: an open-air shopping center in the historic center

La Spezia: an open-air shopping center in the historic center.

Il mayor of La Spezia Pierluigi Peracchini, the Councilor for Commerce Marco Frascatore and Roberto Spinetta, expert in marketing strategies, have presented of morning of July 6th, during a press conference, the project that will transform the historic center into an open-air shopping centre. The objective that the Peracchini Administration aims with this initiative is to encourage local trade e make it more attractive, integrating shopping and leisure, continuously attracting the public to a city that knows how to integrate its commercial functions with those of culture, entertainment, catering and tourist accommodation. La Spezia must therefore be recognized as destinazione for the "recreational shopping”, where retail trade becomes the theater of pleasant experiences, at the center of a vast area with a clear European and international reference.

To reach the target, the Peracchini Administration has commissioned a study, created by Roberto Spinetta – Marketing and Retail Strategist Journalist and Copywriter, based on the document developed by the special company Blue Hub, of the local Chamber of Commerce entitled “Per a Marketing Plan for the La Spezia trade” which identifies three steps: the activation of a working table with trade associations to monitor the needs of operators and of a working table with managers and officials of the Municipality for the verification of regulatory instruments, for updating, monitoring data and verification of available tenders; the creation of the “shoppinglaspezia” website; new signage with pedestrian paths and digital giant screens and the redevelopment of vacant properties.

Un ambitious project which goes hand in hand with the tourist promotion of the city and sees its synthesis in the slogan "La Spezia Always Different” also adopted to promote the city through the videos present on the new tourist site, recently launched by the Municipal Administration www.visitspezia.it

The mayor of La Spezia Pierluigi Peracchini declares: “The Peracchini Administration has undertaken the commitment to transform the historic center into an open-air shopping centre, in order to make the city increasingly attractive for the people of La Spezia and to attract new customers from other local areas. The project we presented today for the "Spezzino Commercial Centre" will allow us to achieve this important objective. This is an important opportunity not only for local traders and businesses, but also for tourism and cultural operators".

Trade Councilor Marco Frascatore He declares: “The intention is to create a digital communication project whose main working tool is a portal, which acts as a virtual showcase, and a social media marketing strategy. The objective is to provide a real community organization to promote the city and its traders, wrapping them in a concrete identity concept for a city of good living, good eating and good shopping, giving new life and solutions.”.