Black Friday 2025, the most desired items and purchasing tips.

Black Friday 2025 is approaching, and there are plenty of savings to be had. On November 28th, you'll need to be cautious and follow some tips to avoid missing out on a bargain. Idealo portal has created a daily updated comparison, in which various products appear with discount trends.

During Black Month last year, online shoppers were able to take advantage of the best deals on popular brands such as LG, Apple, Motorola, Xiaomi, ASUS, Philips, Samsung, Dior, De Longhi, Sony, Honor, Nike, Nintendo, and Bosch. Plus, with the pre-Black Friday price alert, you can purchase products from your favorite brands at competitive prices.

Among the best offers are the Adidas Handball Spezial Women shoes, made with soft materials, good cushioning and ventilation thanks to OrthoLite foam.

The EA Sports FC 26 video game for PS5 features a more dynamic and natural pace than before, with improved opponent AI. The Nintendo Switch 2 Mario Kart World features high-quality graphics up to 4K, improved Joy-Con controllers, and a compact size for playing on the go.

The Sony PlayStation 5 Slim (PS5 Slim) in the Standard Edition boasts a compact size, 1 TB of built-in storage, two USB-C ports, and easy connectivity.

In the smartphone category, the Samsung Galaxy Watch8 stands out with its flat, waterproof body, high-resolution display with solid sapphire glass, and numerous health and fitness features.

Among the deals under €100, the standouts are the Advent calendar, Lattafa Eclaire perfume, Ray-Ban Original Wayfarer, New Balance Unisex, Honor Pad, and Xiaomi TV. Among the deals under €200, the Sangiorgio washing machine, Daikin air conditioner, Beko oven, and Philips coffee machine. Among the deals under €300, the Dyson vacuum cleaner, Samsung smart TV, Carbon Black helmet, and GoPro HERO13.

There is no shortage of headphones, notebooks such as the Apple MacBook Air 15”. The range also includes the sectors of Gardening and Furniture Machinery, Toys, Hairdryers, Straighteners,

Black Friday 2024

Black Friday 2024 in Italy generated sales of around €4 billion, including both online and in-store purchases. Around two-thirds of the spending was digital, with a value exceeding €2,6 billion. E-commerce sales grew compared to 2023, confirming a now annual trend.

Installment payments through “Buy Now, Pay Later” services have seen a sharp increase, especially among younger people, while smartphone purchases have dominated the online channel.

Many purchases were made in the afternoon or evening (around half after 15pm) and PwC reports an increase in online research before purchasing, as part of a more informed buying behavior (78% use retailer sites to research information before buying).