"Milano che Spettacolo”, the Municipality's support for the relaunch of entertainment in the city

Milano, October 20, 2021 – From 24 October to 14 November we will finally be able to return to the theater not only in complete safety, but also with a discount on the ticket price.
By registering on the site www.milanochespettacolo.it Starting today, Wednesday 20 October, you will be able to download €5 and €15 vouchers (one per person) for a total of 12 thousand coupons, with which you can obtain a discount on the final price of the tickets directly at the cash desks of over 70 theaters members including cinemas, theatres, concert halls, live clubs, festivals and city events.

Thus begins"Milano che Spettacolo”, the initiative of the Municipality of Milano, with the support of Intesa Sanpaolo and the organization of AGIS Lombarda, created to support and relaunch the entire city entertainment sector put to the test during the months of health emergency.

"Milano che Spettacolo” is a concrete action to support the recovery and restart of the entertainment sector, developed following the always open dialogue with city operators through three main action tools: a widespread communication and promotion campaign spread across all areas of the city and on institutional and sector web and social channels, the web platform milanochespettacolo.it which puts participating entertainment organizations online and a demand incentive formula aimed at facilitating the purchase of tickets for shows, screenings, concerts, events and performances through the use of vouchers.

Furthermore, thanks to the partnership with Intesa Sanpaolo, the “Intesa Sanpaolo On Air” platform will exclusively host a series of podcasts created specifically for “Milano che Spettacolo" to give voice to the reflections of authors, actors, critics and journalists on the changes taking place in the cultural sphere and which will be available on INTESASANPAOLOONAIR.COM.

"Milano che Spettacolo” is an initiative of the Municipality of Milano – Culture with the coordination and organization of AGIS Lombarda, the support of Intesa Sanpaolo and the media partnership of Corriere della Sera/ViviMilano.

Further information online and the list of participating theaters and festivals on the site www.milanochespettacolo.it