Milano: a riot of pink in Portanuova for the long-awaited “Barbie” film 

Milano: a riot of pink in Portanuova for the long-awaited “Barbie” film 

In occasion of the exit of the film "Barbie“, directed by the nominated screenwriter director Greta Gerwig wins the Oscar and its awesome soundtrack "Barbie The Album", the city of Milano will dive in an atmosphere imbued with the most fashionable color of the moment: the "Barbie". This extraordinary event constitutes a unique opportunity to celebrate the magic and influence of this cultural phenomenon.

New door, a neighborhood with a strong social impact, which stands out for its inclusive nature and known as the first district in the world to have obtained the double LEED and WELL for Community sustainability certification, will make a special tribute to female empowerment, famously embodied by Barbie, an icon that despite its multiple reinterpretations over the years, has remained indelible in pop culture.

From the 14 23 July, a series of engaging activities will take place in the neighborhood, offering people the opportunity to immerse themselves in the magical world of Barbie, who symbolizes pop culture in a unique and timeless way. Between numerous initiatives, a “Barbie box” theme, reproducing the iconic Barbie box in large size, where possible take photos while listening to songs from the film's soundtrack. Anyone who wants will also be able to create videos and share them on TikTok, using the electrifying song “Dance The Night” by 3-time GRAMMY® Award-winning global superstar Dua Lipa.

Additionally, a will be launched competition, in which one technical jury will select the 30 best photos published on Instagram. Lucky ones Winners will have the opportunity to receive exclusive prizes: a LP "Barbie The Album” format vinyl a Barbie Margot Robbie Western Look or a good cinema to see the movie. To access the photobooth and participate in the competition, you will need to book via the Portanuova app, post a photo su Instagram with the tag: @portanuovamilano and insert one of the songs in the playlist “Barbie The Album”
At sunset, in the evocative setting of Portanuova, the fountain in Piazza Gae Aulenti and some other details yes they will glow pink, as a further tribute to the citizens.

BARBIE THE ALBUM it's the innovative and stellar musical accompaniment of the highly anticipated film event Barbie, starring Margot Robbie and Ryan Gosling as Barbie and Ken and distributed by Warner Bros. Pictures. Anticipated by the single “Dance the Night" by Dua Lipa, the international song most broadcast on Italian radio, at no. 5 in the EarOne chart, BARBIE THE ALBUM also contains new songs from a host of global megastars, including Billie Eilish, KAROL G, Nicki Minaj & Ice Spice, Lizzo, Charli XCX, PinkPantheress, Ava Max, Dominic Fike, KHALID, The Kid LAROI, Tame Impala, HAIM, Gayle & FIFTY FIFTY feat Kali. Even Barbie star Ryan Gosling, joins the soundtrack's strong roster of artists with his iconic original song performed as his character, Ken. The album was produced by the internationally renowned DJ, award-winning artist and producer Oscar, Golden Globe and 7 GRAMMY®, Mark Ronson, e from the writer/director/executive producer of “Barbie” and 3-time OSCAR® nominee Greta Gerwig