Madrid: Liguria at the international tourism fair, the region presents itself to the Iberian market
Until January 28st
Madrid: Liguria at the international tourism fair, the region presents itself to the Iberian market
After a few years of absence, Liguria returns to present yourself in Spain at FITUR, the Madrid International Tourism Fair, a world-wide reference event in the tourism sector.
Until January 28st, our region will be at the Italian pavilion to promote the beauties of its land, highlighting some of its strengths, of particular interest for the Spanish market: the major events of 2024, the major exhibitions of Palazzo Ducale, the final of World Pesto Al Mortar Championship, the calendar of summer concerts.
In general, according to a study by ENIT, the National Agency for Italian Tourism, visiting cities of art is the main motivation that pushes Spanish tourists to take a holiday in Italy. Among other products, there is growing interest in seaside resorts, often combined with cultural holidays, the mountains to be experienced especially in summer, and sports. Also trendy for the Spanish market food and wine tourism and rural/nature tourism.
The 2024 edition includes the presence of tourist offers from over 130 countries, with over 8.500 exhibitors. Last year more than 85.000 general public attendance.
FITUR is the global meeting point for tourism professionals and the leading trade fair for the sending and receiving markets of Iberian America.
“After our presence in Utrecht at the beginning of the month, we continue in 2024 by promoting Liguria at Fitur in Madrid, another very important international tourism fair – explains the regional tourism councilor Augusto Sartori -. The Spanish market is an expanding market in Liguria: in the period January-November 2023 we recorded the presence of around 150 thousand tourists from Spain with an increase of 10% compared to the same period in 2022. In particular, those tourists mainly visited Genoa and all the sites referring to Christopher Columbus, a historical figure who united Liguria to Spain. Furthermore, Fitur in Madrid is a point of reference for many operators in South America, another market segment that interests us greatly in relation to 'Roots Tourism': in fact, many descendants of the Ligurians who emigrated in the last century live in Latin America and we want to bring them back Liguria to help people rediscover their origins".
Liguria is present at the Fair inside the Italian pavilion, in a total space of 434 mXNUMX.
Together with the tourist promotion and territorial marketing agency "in Liguria", five operators, representing the entire Ligurian territory, are also participating in FITUR:
- GRAND HOTEL SAVOIA GENOVA
- Municipality of Sanremo
- CINQUETERREHOLIDAYS by Confartigianato Turismo La Spezia
- Tourist Comm Service-Elevation Club Consortium
- Allegroitalia La Spezia 5 Terre
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