“LOST IN MODENA 2”, new influencers arrive in town. 

“LOST IN MODENA 2”, new influencers arrive in town. 

He is already in Modena Azzurra Gasperini, aka @azzuchef, the second of the four influencers who give life to the second edition of “Lost in Modena”, the tourism promotion campaign in the Modena area which started last June 19th with the arrival in the city of Riccardo Maccaferri Maccaferri (@nicetoexploreyou), a travel designer with over 125 thousand followers.

"Lost in Modena – The crush course” is the title of the new campaign which takes up the language of the very young and that infatuation that makes the heart beat faster, and which aims, once again, to help people discover the treasures of the area. While last year the "testimonials" were literally led to get lost in a treasure hunt among the beauties of Modena, this year they will do so through emotions.

Azzurra and the other influencers will, in fact, be catapulted out of their comfort zone to stimulate their curiosity and that of their community, with whom they will share the sense of surprise. In her two days in Modena, Azzurra, food blogger and chef, with a past as a construction engineer, who also boasts experience in Carlo Cracco's restaurant, will therefore dedicate herself to the art that is most congenial to her, cooking, but above all will have the opportunity to discover a new passion thanks to an unexpected and intense "crush" experience, possible thanks to Modena's varied offering of nature, motors, art and culture as well as food and wine.

The second edition of "Lost in Modena", promoted by the Municipality of Modena, Department of Tourism Promotion, in collaboration with Modenatur, and conceived by the communication and web marketing agency Integra Solutions, was presented this morning, Wednesday 28 June, with a press conference at the town hall attended by the councilor for tourism and promotion of the city Ludovica Carla Ferrari, Giovanni Bertugli, manager of the tourism service of the municipality of Modena; Francesco Ferro, CEO of Integra Solutions; Francesca Soffici from Modenatur. Azzurra Gasperini also spoke at the presentation.
In continuity with the first edition, the campaign aims to enhance the tourist offer of Modena and its territory through its reference axes, in a transversal manner with respect to the target, with particular attention to the younger public and visitors who visit it. they can choose for city breaks, building a mix of different experiences depending on their interests.

"Lost in Modena” returns for the second year, after the positive response received in 2022, demonstrated both by the great visibility of the destination obtained through the television and social media personalities involved (35 experiences created, 3 million overall views, 300 thousand overall social interactions, over 50 thousand views of the published stories, 20 thousand visitors to the visitmodena website page with the published itineraries) , and by the eight national awards and recognitions received for the originality of the idea and the communication campaign and decreed by marketing experts from companies and public administrations.

The campaign is part of the city's large tourism promotion project launched immediately after the pandemic which is also leading to positive results in terms of numbers: tourists in the city between January and April grew by 38,1 percent compared to the same period of 2022 and 10,4 percent compared to 2019, the year in which the numbers were the highest before the pandemic. And overnight stays also grew, with an increase of 24 percent over 2022 and 3 percent over 2019. In the provincial territory, tourists grew by 28,8 percent over 2022 and 4,2 percent over 2019; overnight stays increased by 15,8 percent compared to 2022 while they have yet to fully recover compared to 2019.

After Azzurra Gasperini, followed by several hundred thousand users who frequent her social profiles and blog following preparations and experimenting with recipes, Federica Leone, aka @ginevradellago, and the Tik Tok star Davide Dalmonte will arrive in Modena. Federica Leone, she is passionate about travel, nature and horses, she is in fact a professional breeder and horsewoman. Since 2019 you have embarked on a new adventure in the world of motors by creating Befuel together with your partner Federico, the first Italian custom workshop entirely dedicated to the world of social media and digital services.

Davide Dalmonte, with over 700 thousand followers on Tik Tok, is a singer who has already collected over 100 million views and 20 million likes with his covers, and boasts an appearance in the "Bobby Bass' rendition of Hans Zimmer's Hoist The Colors" (song included in the “Pirates of the Caribbean” soundtrack). Also in this second edition, the influencers will dialogue directly with their community and, at the same time, they will be filmed and their experience summarized in promotional videos which will also be published on the portal visitmodena.it.