“Barbie Style Talent Contest” at Milano Fashion Week

“Barbie Style Talent Contest” at Milano Fashion Week.

A Milano Fashion Week is preparing to host a unique event that combines creativity and essential values: the “Barbie Style Talent Contest”. The appointment is set for the 24 September 2023, from 18.000pm to 22.00pm, in the magnificent Diaz Space, in the heart of the lively Milanese nightlife, a few steps from the Duomo. This extraordinary event is sponsored by Lombardy region and is organized by “Le Salon de la Mode – Musikologiamo“, a reality recognized both nationally and internationally. At a time when the “Barbie” movie has grossed over a billion dollars around the world and her iconic style has captured the imagination of young people and fashion enthusiasts, the "Barbie Style Talent Contest" represents a unique opportunity to discover new talents and convey not only style, but also the fundamental values ​​of life.

The Contest, sponsored by National Chamber of Young Fashion Designers, is the result of the innovative vision of Gabriella Chiarappa, journalist and fashion manager, known for her constant search for innovation and the desire to combine fashion and culture. In this context you have decided to overcome ephemeral trends, promoting young talents in fashion and hairstyling, with particular attention to the authentic driving forces of the industry: creativity, innovation and dedication.
The Contest boasts the participation of eight fashion designers and selected hair stylists by prestigious academies and trade associations, each inspired byiconic Mattel doll.

The jury, composed of experts and institutional figures, will decide the winners in both categories. Among the members of jury: Francesca Caruso, Councilor for Culture of the Lombardy Region, Alessandra Giulivo, President of the National Chamber of Young Fashion Designers, Vanessa D'Amico, Design Director RTW Tod's, Mena Marano, CEO of the Arav Fashion Group, Marco Giuliano and Nicolò Bologna, Designers MarcoBologna and Silvian Heach; Pablo Ardizzone, make-up Maestro. For the hair sector, Isabella Corrado, Senior Hair Stylist Vogue Salon.

Opportunities offered to winners include creation of a garment by a famous brand, a cspecialized bear at a sector academy , visibility in international fashion magazines. Particular praise goes toSilvian Heach Company for his total support of the project, al MAM – Maiani Accademia Moda and Confartigianato Enterprises (Macerata, Ascoli Piceno and Fermo).

The “Barbie Style Talent Contest” is much more than just an event, it is asocio-cultural experience which addresses issues such as female identity and gender equality, promoting fundamental values, in contrast to the superficiality of modern society.
The event will be enriched by surprises and the presence of illustrious guests, including Pangea Onlus Foundation (Pangea Patatas Nana box project) and the lawyer. Anna Leone of the Association (Anti), for the protection of LGBT rights, along with other prominent personalities and well-known faces.

The event will open with a welcome cocktail, in perfect harmony with thethe glamorous atmosphere of MFW. In conclusion, the initiative “Barbie Style” celebrates the fashion, creativity and innovation of the new generations, bringing together creativity and values ​​often overlooked by modern society. It's an amazing opportunity for attendees to bring “Barbie Style” straight to the Milano Fashion Week. All that remains is to wait with trepidation for this evening, which promises to be full of smiles, sparkling flashes and unforgettable moments.