Genoa: the Ligurian fashion excellences parade at the "Grand Défilé", the event on Monday 25 June.
Testimonial of policy,economy and communication they will parade along the swimming pool of the Compass Rose of the Ancient Port of Genoa, Monday 26 June, 21 hours. An occasion that of “The Grand Défilé” – organized by Confartigianato Liguria and Rete Maker as part of Stile Artigiano, with the contribution of the Department of Economic Development of the Liguria Region, the Chamber of Commerce of Genoa and the Municipality of Genoa, in collaboration with “Mysport” – to enhance the days Of "The Ocean Race" the Ligurian fashion excellence, in an innovative formula which will also see the participation of professional models who will wear the prestigious garments of: Atelier Bogetti, Atelier Maria Pia G., Oh Carla, Comotto Gioielli, Filigranart, Finollo, Gismondi Atelier, Liapull, Mimì e Cocò, Ogigioielli, Paola Roberto, Sacano' Bags, Sidoti fashion.
“The craftsman not only perpetuates centuries-old traditions of our country by offering quality and very often beauty, but is also an entrepreneur and node of a solid, stable and sustainable economic network of our community. It is therefore essential to strengthen and develop this important role, also through promotional actions which often take on a "cultural" value - explains theregional councilor for economic development Andrea Benveduti – A commitment that we have been honoring for some time, as the Liguria Region, by supporting promotional initiatives such as that of Stile Artigiano which, on the occasion of "The Ocean Race", proposes "The Grand Défilé", as a meeting point between artisan tradition, entertainment and culture to further enhance the riches of quality Ligurian artistic craftsmanship”.
" combination of craftsman style and fashion – says theCouncilor for Crafts and Commerce of the Municipality of Genoa Paola Bordilli – is an exemplary demonstration of what Made in Italy is: the object that becomes art, outside the logic of large-scale distribution. Craftsmanship is one of the pillars of our economy, a sector where we have many excellent companies in every area, with know-how that is often passed down from generation to generation. Artisan knowledge is a heritage that in recent years, as a Municipality, we have wanted to increasingly protect because it represents first of all our culture and our identity".
The models and testimonials will be prepared by the hairdressers and beauticians of Craftsman style: Paola Bruzzone, Sara Cataresano, Federica Gaggero, Elisa Graci, Isa La Manna, Katia Palmieri, Giuditta Pastorino, Domenico Pompeo and Lorena Volpi, coordinated by Giuseppe Graci and Maria Di Marco. The artistic director will be Cristiano Gatto. “A new edition of Stile Artigiano dedicated to fashion is back – comments Felice Negri, president of Confartigianato Genova and member of the Council of the Genoa Chamber of Commerce – a unique opportunity to see the masterpieces of our excellent companies up close. We thank all the testimonials who got involved and agreed to show, with the same enthusiasm and passion that distinguish our artisans".
“The fashion show will take place in a unique location, our prestigious swimming pool in the Porto Antico – concludes Gianluca Argiolas, president of Rete Maker – which will host our artisan and sporting excellence. In fact, during the event there will also be a demonstration by the artistic swimming girls of Lago Figoi". The Porto Antico will also be home to one photo and video shooting, as a preview of the fashion show, with the models on board an electric boat from the Mussini shipyards in Portofino, to enhance the central theme of sustainability of "The Ocean Race". Furthermore, an artistic creation will be dedicated to this event and to "Genova Jeans" in October. L'admission is free subject to availability.
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