Farnesina and RAI together for the Sanremo Giovani World Tour 2025: the initiative to enhance the national culture of the sector abroad

The Ministry of Foreign Affairs and RAI announce the Sanremo Giovani World Tour 2025, a cultural diplomacy project that will bring the Sanremo Giovani finalists to international stages. The tour will touch Montreal, Toronto, Miami, New York and Chicago, promoting Italian music and strengthening the cultural bond with the world.

The Ministry of Foreign Affairs and RAI present the Sanremo Giovani World Tour today, an initiative born for promote young talents of Italian music in the world. The tour will take the finalists of Sanremo Giovani 2025, Alex Wyse, Maria Tomba, Settembre, Vale LP and Lil Jolie abroad, offering them an important international showcase and consolidating the presence of our music on the international scene.

 This edition of the Sanremo Giovani World Tour will take place in the first half of May Montreal, Toronto, Miami, New York and Chicago. The initiative will effectively dialogue with local cultural proposals thanks to the collaboration with prestigious theatres and the involvement of radio and sector media.. Since 2019, SGWT has successfully promoted emerging artists from the Italian music scene, bringing them to perform on stages around the world with wide participation and strong audience involvement.

Culture is an extraordinary vehicle for building solid and profitable international relations: the Farnesina therefore dedicates ample space to cultural diplomacy, with a growing offer of initiatives aimed at making our immense historical, cultural and literary heritage known abroado. Culture also has a strong economic value and also includes sectors such as design and fashion, with an overall value estimated at around 600 billion euros per year and more than 280 thousand active companies.