The ninth edition of the Italian Design Day in the World is starting: theDesign as a driver of innovation, Italy a protagonist in 65 countries

Today kicks off the ninth edition of the Italian Design Day in the World, promoted by the Farnesina and the Ministry of Culture. With the theme “Inequalities. Design for a better life”, the event involves 65 countries, highlighting design as a tool for social and cultural innovation.

It opens today ninth edition of the Italian Design Day in the World, an event promoted by the Farnesina and the Ministry of Culture – General Directorate of Contemporary Creativity, in collaboration with theAssociation for Industrial Design (ADI), ADI Foundation Compasso d'Oro Collection, Triennale Milano, Salone del Mobile, Federlegno Arredo and ICE.

This year's theme, "Inequalities: Design for a better life“, is linked to the title of the 24th International Triennale Exhibition Milano "Inequalities. Design for a better life". The event will subsequently be echoed during an important series of sector events, from the Design Week in April 2025, to the Salone del Mobile in Milano, passing through the ADI Design Museum. The year dedicated to design will finally culminate with the XXIV International Exhibition of Triennale Milano (May – November 2025), which will allow to explore a plurality of thematic exhibitions and projects, highlighting the role of design as a driver of social and cultural innovation.

The exhibition aims to promote Italian design abroad, supporting exports and the internationalization of companies in this sector.. It also aims to promote knowledge and international exchange of the technical and creative skills of our operators, as well as stimulate incoming tourist flows. Thanks to the support of the Italian diplomatic network, professionals and creatives in the sector are presenting, starting today, in 65 countries and 84 cities around the world, projects and initiatives aimed at conceiving concrete solutions to the social and environmental challenges of our time.