Sardinia: International Tourism Exchange, for a Region with sustainable and identity-based tourism

Sardinia is a major protagonist at BIT, the International Tourism Exchange, inside the Fiera exhibition centerMilano- RHO, from 9th to 11th February. In the stand of the Sardinia Region (pavilion 11) of 1040 m54 there are XNUMX tourist operators, in addition to the Mont'e Prama Foundation, the Barumini Sistema Cultura Foundation, the Pula Cultura Diffusa Foundation and the Borghi Più Belli d'Italia Association. Alongside the BIT, an off-salon event is planned with the installation of the “Nuragica” exhibition, which can be visited from 7 to 11 February inside the Factory NoLo. The exhibition spaces available will allow Sardinia to showcase itself, not only for its rich environmental and cultural heritage but also for the numerous excellences that make our Island one of the most sought after and desired tourist destinations by tourists.

"BIT is the main tourism fair in which the Sardinia Region participates in Italy and which is aimed at a national and international market. It is no coincidence that it takes place in Lombardy, which represents the first Italian market, the second overall after the German one.” he explains the Tourism Councillor Franco Cuccureddu.

“We decided not to limit ourselves to a significant presence with a very large stand that will host Sardinian tourism entrepreneurs but we have organized two extremely important collateral initiatives. One of communication Milano, with 150 essentially digital, luminous installations in which the image of Sardinia will be promoted as an alternative product to the seaside resort or as a complementary product to the seaside resort", points out Cucureddu.

The other event will be outside the BIT, which we will do inside a large space of 500 square meters where we will install the exhibition "Nuragica". A virtual reconstruction with augmented reality of the Nuragic civilization. You will immerse yourself in the Nuragic civilization that unfortunately is still not very well known even in Italy. "With this we want to attract those flows with a purely cultural vocation“, Concludes the commissioner.

Sardinia will bring its new philosophy of hospitality, going beyond the usual "sun and sea" combination. Deseasonalization is the Region's strategy to obtain a sustainable and identifying model, capable of valorising its extraordinary historical, cultural and environmental heritage.

Among the most important initiatives, the support for the widespread hotel and new investments in major events and trade fairs. The Regional Council has in fact Experiential tourism development plan approved, with the aim of offering an authentic and widespread welcome in the villages and historic centers. A type of hospitality that represents a concrete response to the needs of experiential and sustainable tourism.