Pesaro. Paper map of the Artisan Workshops presented.
New important step for the Loda association The order of artisans.
Pesaro. Paper map of the Artisan Workshops presented.
The paper map of the artisans of Pesaro and the province created by LODA The order of artisans was presented. A precious paper tool in pocket format, which traces the shops of the territory and enriches the cultural experience of the tourists of Pesaro 2024.
New important step for the Loda association The order of artisans. After the digital census of activities launched at the end of 2023 as part of Pesaro 2024, the 'Map of Artisan Workshops' is now presented. Once again, the underlying aim is to bring to light the cultural wealth of Pesaro through its artisan workshops and ancient knowledge.; the paper map was in fact created with the aim of making tangible and immediate the possibility of discovering the culture of Pesaro through itineraries linked to the artisan traditions that characterise the city.
Thus Olivia Monteforte president of Loda The order of artisans: “Loda wanted to put the map of artisan workshops on paper, a way to begin to understand Pesaro craftsmanship even before discovering it. The “Map of Artisan Workshops” is much more than a simple cartographic tool, it is an opportunity to enhance the experiences of those who visit the city”.
"The 'Map of Artisan Workshops' collects and traces in a single document 32 artisans from Pesaro and its province – characterized by different colors based on geographical location – who wish to communicate their world and give voice to craftsmanship in its most authentic form. Through this map, those who visit Pesaro on the occasion of the numerous events – on all the institutional ones such as the Mostra Internazionale del Nuovo Cinema and the Rossini Opera Festival – can enrich his experiences by reaching places of interest with new routes. The map, therefore, is not only a way to identify artisan workshops but also an opportunity to enhance the tourist experience. It is an invitation to take 'different' directions, to explore lesser-known streets such as via dell'Abbondanza, for example, to get to the Duomo and discover it step by step in the magnificence of its facade. The artisans are not in the walking streets, they are in the heart of the historic center which tells the story of the life of the cities throughout the province. The 'Map of Artisan Workshops' gives shape to the passion, creativity and historical heritage of know-how with the hands that characterize this splendid city. The map is made in A3 format which becomes pocket-sized – therefore easy to consult while walking -, with a 'tailored' layout well in line with the theme of artisanal skills. The graphic project is by Silvia Borghetto, the illustrations created ad hoc – with a style that recalls the nineteenth-century engravings typical of maps – they are by Giorgio Donini. "
The map will be available by the first half of May in the main places of interest and culture of Pesaro 2024.
The Map of Artisan Shops was created thanks to all the Loda members and the sponsors: CANDUCCI Timber Building Solutions, CURIOUSITALIA Taste Italy with your heart, DE LEYVA Azienda agricola, ENERGI Efficiency Design, HOTEL ATLANTIC in Pesaro, with the sea in front, LALIMENTARI Sali&Bevande.
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