Pesaro Museums inaugurates a 3D virtual tour of Palazzo Mosca, Rossini, and the Officine Benelli.

A step forward in the Municipality's cultural promotion and accessibility strategy. Pesaro launches a 3D virtual tour of three museums that are symbols of the city and its excellence: the Civic Museums of Palazzo Mosca, the Rossini National Museum, and the Officine Benelli Museum. This is a truly innovative digital platform that allows for immersive experiences of cultural sites: thanks to the complete 3D reconstruction of the museum, you can visit it as if you were actually there.

The 3D Virtual Tour represents a significant step towards the digitization of local cultural heritage, providing citizens, scholars, and visitors with the opportunity to virtually explore museums, monuments, and historic buildings. This significantly enriches the museum experience by offering the opportunity to learn, delve deeper, and review before, during, and after the physical visit: it is therefore an opportunity to promote and create incentives to come and see the city.

Accessibility is also a key theme, as the virtual tour opens the museum doors to those who typically cannot access them for various reasons. The initiative is part of a broader regional development program aimed at combining tradition and innovation, promoting an inclusive and accessible culture.

The 3D Virtual Tour is part of the larger Pesaro 2024 Digital Twin project. An open-air museum' (digital twin) which was entirely funded by the Marche Region through the PR FESR 2021-2027 Call, axis 1, action 1.2.2, intervention 1.2.2.2 'Integrated digital services' for a total of 45.000 euros.The press conference was attended by Mayor Andrea Biancani and Daniele Vimini, Deputy Mayor and Councilor for Culture of the Municipality of Pesaro, Andrea di Giuseppe, Head of 3D Smart City for the Andreani Group, and Marcello Smarrelli, Artistic Director of Pesaro Museums.

With them, representatives of the three museums involved in the project: Marco Scriboni, director of the Pescheria Foundation – Visual Arts Center, and Michela Gaudenzi/Pesaro Musei for the Civic Museums of Palazzo Mosca; Matteo Masetti/Sistema Museo and Catia Amati and Ilaria Narici/Fondazione Rossini for the Rossini National Museum; Paolo Marchinelli, director of the Benelli Workshop Museum; and Marco Brusciotti, president of the Pesaro Historical Register.

A beautiful postcard for promoting the culture of our entire city: this is how Mayor Biancani described the 3D Virtual Tour of Pesaro's three iconic museums. A material that will allow us to make a further leap in quality, from a cultural point of view, for our entire territory, demonstrating, once again, how Pesaro is A city that focuses on culture and tourism with concrete and real actions, investing unexpected resources in the international promotion of our beauty and the places that characterize us.

Then the thanks: to the creators of the work – the Andreani Group (Corridonia MC) – and to all the staff of the museums that are part of the 3D Tour and who ensure the presence of the city among the most beautiful cultural sites in the entire Marche region.

For Daniele ViminiThis is a proposal we're particularly passionate about, part of an even more complex project focused heavily on digital services and the digitization of cultural heritage. It has two strands: the more traditional one, to create a digital twin of the city for operational and tourism purposes, which we will present in the coming months. The Virtual Tour represents our first step, a service that gives an immediate idea of the beauty of these structures but also helps you prepare for your trip before arriving in the city and creates a database of information.Andrea di Giuseppe He clarified the concept of a "digital twin": for us, a digital twin means creating the information contained in a territory; a real object—the territory—is converted into a digital object so that it can be accessed by everyone: public bodies, citizens, businesses, and other entities. The 3D Virtual Tour allows for a complete reconstruction of the museum—not just images—and a detailed, ultra-high-resolution zoom.

This means that The museum is accessible—and therefore accessible—even to those who can't enter. At the same time, it's an opportunity to promote tourism and provide as much information as possible. This is the starting point for creating Pesaro's digital twin: to reconstruct the entire territory, gain awareness of what exists, and make targeted decisions—a key objective for any administration. 3D viewers can also be used for an even more immersive experience, giving the sensation of almost touching the objects.

Something like this is not just an electronic game but it is really a new way of looking at things: he underlined Marcello Smarrelli. Almost all schools now work almost exclusively on museum websites, a method that allows for truly a certain type of teaching, to have extremely high-quality images and to eliminate a certain hierarchy of works of art in traditional textbooks because here instead we have the real dimensions. The Virtual Tour changes the way teaching is done and offers people another opportunity even outside of a physical visit.

The locations featured in the 3D Virtual Tour are no coincidence, having been selected because they best represent the city's identity and its cultural roots, encompassing art, ceramics, Rossini, and motors. With their rich collections of paintings, majolica, and decorative arts—including an absolute masterpiece, Giovanni Bellini's Coronation of the Virgin—the Civic Museums of Palazzo Mosca are among the must-sees;

Housed in Palazzo Montani Antaldi, home of the Fondazione Cassa di Risparmio di Pesaro, the Rossini Museum is an exciting, comprehensive journey through the composer's life and works, thanks in part to the exquisite exhibition curated by the Rossini Foundation. Housed in the historic headquarters of the Benelli motorcycle factory—a renowned brand that has shaped Pesaro's history—the Benelli Workshop Museum permanently exhibits 360 Benelli and MotoBi motorcycles, in addition to the 150 bikes from the ASI Morbidelli Collection: a true delight for motorcycle enthusiasts.

The 3D Virtual Tour was created by the Andreani Group (Corridonia MC), a Marche-based company that for over 30 years has supported local governments with customized services ranging from revenue management to programs that simplify data access and information exchange. '3D Smart City' is the new frontier of urban sustainability: thanks to a revolutionary technology based on ultra-realistic 3D digitalization of the territory and intelligent data integration, it transforms municipalities into true smart cities from the ground up.

The 3D Virtual Tours are available online on the Municipality's website in the culture section in the pages of the three museums, on www.pesaromusei.it. and in the sites of the Rossini National Museum and the Benelli Workshop Museum.

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