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New agreement between Foundation Milano Cortina 2026 and the Valtellina Quality Agri-food District

Councilor Sertori: Valtellina Taste of Emotion becomes Olympic sponsor.

New agreement between Foundation Milano Cortina 2026 and the Valtellina Quality Agri-food District

Foundation Milano Curtain 2026 e Valtellina Taste of Emotion, Valtellina Quality Agri-food District, strengthen their own sponsorship agreement for the next Olympic and Paralympic Winter Games, scheduled respectively from 6 to 22 February 2026 and from 6 to 15 March 2026. Valtellina Taste of Emotion thus goes from official supporter to sponsor of Milano Curtain 2026, thanks to a territorial convergence that consolidates the path started last year.

The agreement strengthens the bond between Valtellina and the most important sporting event in the world with the aim of increase the international visibility of a unique territory, made up of breathtaking landscapes nestled between the Rhaetian and Orobie Alps, where uncontaminated nature and culture meet, intertwining ancient food and wine traditions and biodiversity.

A wealth well represented by the 'Valtellina Taste of Emotion' brand which brings together 9 DOP and IGP denominations (Bresaola della Valtellina PGI, Bitto PDO, Valtellina Casera PDO, Valtellina Superiore DOCG, Sforzato di Valtellina DOCG, Rosso di Valtellina DOC, Alpi Retiche PGI, Mela di Valtellina PGI and Pizzoccheri della Valtellina PGI), for a total value of more than 270 million euros, and aims at an increasingly integrated approach between tourism, food and wine and agri-food products.

The new commercial ' was also presented on this occasion.In Valtellina. It's all here' protagonist of the winter season promotion campaign created by the Valtellina Promotion and Training Company (APF Valtellina), on air from December 15th on the main TV channelsThe spot wants to return in 30 seconds and with a single message all the variety of a territory which offers a complete and unrepeatable experience. A 'voice over' guides the viewer through a succession of evocative and sensorial images, including glimpses of some of the most spectacular slopes in Italy, unique landscapes, fabulous spas and excellent food and wine. A place where you can also experience the thrill of watching some of the competitions of the Winter Olympic and Paralympic Games Milano Cortina 2026. The claim is immediate: 'Where? In Valtellina. It's all here'. The spot will also be widely distributed digitally.

Nuovo accordo tra Fondazione Milano Cortina 2026 e il Distretto agroalimentare di Qualità della Valtellina

“Valtellina – declares the regional councillor for Local Authorities and Mountains, Massimo Sertori – is synonymous with quality: fascinating landscapes and food and wine products of absolute excellence. A land that offers emotions to all guests who often express themselves with sports activities that will be highlighted as protagonists during the Olympic Games. The ambition of the Valtellina people is to deliver to the citizens of the world emotions that can be experienced by visiting this Land: the occasion of the Olympics is therefore a stage that will allow, to those who deem it appropriate, to know and experience

'Valtellina Taste of Emotion'. The multi-Consortium that brings together all the excellences of Valtellina, together with the Chamber of Commerce (the home of businesses) and the province, an institution that represents the entire territory, with the coordination of the Lombardy Region, have made it possible to reach the agreement with the Fondazione di Milano Cortina 2026, which I thank for its availability and professionalism". "This agreement - concludes Sertors – will give value not only to the Valtellina area and to the extraordinary Olympic event but, I am sure, that it will create conditions of knowledge and appreciation to a global audience”.

“It is with great pride – he commented Claudio Palladi, president of the Valtellina Quality Agri-food District – we announce the entry of 'Valtellina Taste of Emotion' among the sponsors of the Winter Olympics and Paralympics of Milano Cortina 2026. An important milestone, achieved thanks to teamwork with all the stakeholders in the area, and which today sees the tourism sector join the Valtellina DOP and IGP products. These Games offer the possibility of turning a huge spotlight on Valtellina: an opportunity that we wanted to seize right away, and now enhance, by creating a system. We are certain that by synergistically exploiting food and wine together with the other elements that make the area famous and through an integrated offer of our excellences, we will be able to offer the 500.000 international visitors expected in Valtellina for the 2026 Olympics a unique experience in terms of hospitality, activities and typical quality products”.

“We are happy to witness the transition of a marketing partner from official supporter to official sponsor of the Olympic Games. Milano Cortina 2026 – explains Nevio Devidè, ask revenue officer Milano Cortina 2026 -. A significant change that opens the doors to greater visibility for the Valtellina District and that allows us to collaborate synergistically on new activities. While waiting for the official opening of the Games, which will take place in just over a year, a period full of the most important events of the 'Road to the Games' awaits us. The Games are before the eyes of the entire world and as the Organizing Committee we have the task of demonstrating the true strength of this new model, namely the uniqueness of our territories, our communities and local realities that know how to stand out abroad like no other. Being a partner of the Olympic and Paralympic Games means being protagonists of a unique moment that will remain in the history of sport”.

Nuovo accordo tra Fondazione Milano Cortina 2026 e il Distretto agroalimentare di Qualità della Valtellina

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