Liguria takes center stage at Rimini's TTG: colors, flavors, and experiential tourism.

Colors, flavors, and icons of Liguria they are ready to show off at the TTG Travel Experience, one of the main events in the calendar of the international tourism market, scheduled at Rimini Fair from 8 to 10 October.

With a stand of 385 square meters, which includes one Institutional exhibition space, an area dedicated to the 35 participating Ligurian operators with their respective agendas for business meetings and an area reserved for tastings of typical local products., our region is ready to tell the public about the event which, in its last edition, attracted 1.000 buyers from 62 countries, with a growing international presence that has included 66 foreign destinations.

“The Rimini TTG is a very important showcase for the promotion and valorization of our territory which attracts an ever-increasing number of national and foreign buyers year after year, our stand has been designed for the first time to be totally accessible and will host dedicated events – states theRegional Councillor for Tourism Luca Lombardi –. We propose a Liguria as a 360-degree destination 12 months a year, capable of satisfying every need for those who love the sea, nature, culture, and of course typical products."

The space takes up the concept proposed for BIT 2025, with the representation of the Ligurian territory through the shaped icons of the elements characterising the region (from pesto to deckchair, from bike to canoe, from artichoke to olive, from wine to Chiavarina chair, from Porta Soprana to Lanterna), used both as hangings on the roof of the stand and as shaped figures positioned on the ground along the perimeter, creating a colorful and playful environment.

The stand was designed for send an experiential message, which invites the visitor to immerse himself in the objects that are symbols of Ligurian tradition, while at the same time guaranteeing aexcellent visibility for companies in the regional tourism sector.

There are many events in the Liguria area. Here it will be possible to attend conferences and meetings on the main tourism topics and – thanks to the collaboration with local excellences – taste typical products, attend show cooking and live demonstrations.